Evan Moore

Contact

P: 562.761.1506

Experience

2008-Present | Crispy Gamer Media | New York, NY

VP of Product

Manage company wide priorities taking input from all major stakeholders including marketing, sales, editorial and development to create and implement a consistent and effective product strategy. Weigh top priorities against available development resources and needed site maintenance to manage the entire product life cycle from concept to evaluation of results.

Lead the company through a four week long complete visual overhaul that succeeded in increasing user engagement by 33% and increasing on site video views by over 600%. Promoted from Product Development Manager to Vice President of Product following the success of the site redesign and the more recent success of various video oriented products.

2009-Present | Hearst Digital Media | New York, NY

Product Development Consultant

Serve as a part time PMO and product development lead on the new Hearst property LMK.com. Guiding a team of developers, designers, and subject matter experts through the entire development process for multiple vertical web portals launching in Q1 2010.

2009 | 4mm Games | New York, NY

Product/Community Management Consultant

Consulted in the product strategy, development, and resource management of an online video community directly integrated into the upcoming music-performance based video game Def Jam Rapstar.

2007-2008 | Daily Candy, Inc | New York, NY

Lead Traffic/Production Coordinator

Trafficked all display and text ads through DART for publishers. Reorganized the reporting process and provided reporting on all ads for the entire sales team during the busiest and most profitable quarter in the company’s history. Managed ad inventory providing trending and sell-through reports to upper-management. Worked directly with the sales and tech teams to develop and monetize new ad products on both the flagship DailyCandy newsletter and the website. Participated in the conceptualization of the future DailyCandy website and managed the first major redesign of the DailyCandy e-mail template.

2005-2007 | Outlook Amusements | Los Angeles, CA

Production Marketing Assistant

Over two years in a catch-all position I gained hands on experience with SEM, SEO, direct mail marketing, interactive marketing, viral marketing, e-mail marketing, traffic management, product management, information architecture, copy writing/editing, website analytics and more.

Played an integral role in the design of several marketing initiatives by participating in concept meetings, drawing up comprehensive product specifications, working closely with the tech department to implement the designs, and analyzing user activity through several iterations to optimize results.

Skills

SEM/SEO analysis and optimization
Waterfall and Agile project management methodologies
Website Analytics (Google Analytics, Urchin, etc.)
Microsoft Office/Excel/Powerpoint/Visio
Wordpress, Drupal, Joomla (installation, design, and maintenance)
DART, OpenX, Ad Tech (helios), ZEDO
Google Adwords/Yahoo! Search Marketing
HTML/CSS, jQuery, PHP, Java, and C++
Adobe Photoshop

Education

2007-2010 | CUNY Baccalaureate Program | Brooklyn, NY

Bachelor of Science, Computational Information Systems

Pie Vs. Cake

CrispyGamer.com

Crispy Gamer is a full featured online media and social networking site dedicated to the gaming space. Through their unique features, news coverage, and original video programming Crispy Gamer has built an avid following among avid gamers and game industry professionals.

Work Performed:

Implemented multi-author blogging platform to capitalize on distributed writing staff.
Defined and managed the implementation of a Content Syndication API currently in use by more than a half dozen partners including Tribune Media Services, McClatchy, and The Hollywood Reporter.
Designed and implemented a commenting system that saw growth from dozens of comments a week to thousands of comments a week.
Managed the needs of a growing editorial staff from a proprietary CMS.
Conceptualized and implemented distributed video content units used by partners such as Wikia, Goozex, and GamerDNA.
Managed the implementation of a comparative e-commerce shop utilizing a third-party API and proprietary item management system.
Lead the site through a complete visual and structural overhaul that resulted in traffic and engagement increases across the board.

Examples:

LMK.com

LMK (Let Me Know) is an exciting new venture from Hearst Digital Media that is attempting to harness the vast amount of content and data available on the web in order to provide an interesting and unique view on any entity (person, place, thing) in existence.

Work Performed:

Worked with Subject Matter Experts to conceptualize data visualizations for several content verticals.
Identified data sources to provide the back-end to data visualizations and negotiated contracts to secure the data.
Maintained product specifications and provided feedback and support to development resources.

Examples:

Visit LMK.com >>

Def Jam Rapstar

Def Jam Rapstar is a highly anticipated music-based video game for the XBox 360 and PS3 currently in development by 4mm Games. Along with the game comes a full featured video-centric social network on which players can share their performances and watch their fame grow.

Work Performed:

Defined Community Product Strategy and Community Management best practices in cooperation with the CTO of 4mm Games.
Produced product requirements and managed the creation and QA of demo builds of the community for demonstration at industry tradeshows.
Worked closely with the game design team, marketing department, and art director to define the online communities pressence in-game.

Examples:

DailyCandy

DailyCandy is the premier e-mail newsletter for young, educated, and independent women to find the hottest resturaunts and biggest deals. Their daily newsletters and web site reach over 2 million affluent and influential women and in 2008 the company was purchased by Comcast Interactive Media for over $130 million.

Work Performed:

Managed advertising operations, ad serving, and ad reporting for the entire e-mail list and website during the companies busiest year to date.
Worked closely with sales and editorial to manage the first major redesign in years of the flagship e-mail template in order to better incorporate new features, internal promotions, and standard advertising units.
Participated in the ideation phase of a site wide redesign with other key stakeholders.

Examples:

Visit DailyCandy.com >>

CaliforniaPsychics.com

California Psychics is one of the largest providers of over the phone psychic readings in the world. Their website provides not only an innovative e-commerce and call scheduling service but also provides new age articles, blogs, and newsletters to over a million users a month.

Work Performed:

Created product requirements for new site features and campaign support based on input from top management.
Trafficked creative for both online and direct mail marketing campaigns.
Spearheaded the development of distributed content widgets on multiple platforms that received over 100,000 installs before Facebook Applications even existed.

Examples:

Visit CaliforniaPsychics.com >>

Evan Moore

Contact

Experience

2008-Present | Crispy Gamer Media | New York, NY

VP of Product

2009-Present | Hearst Digital Media | New York, NY

Product Development Consultant

2009 | 4mm Games | New York, NY

Product/Community Management Consultant

2007-2008 | Daily Candy, Inc | New York, NY

Lead Traffic/Production Coordinator

2005-2007 | Outlook Amusements | Los Angeles, CA

Production Marketing Assistant

Skills

Education

2007-2010 | CUNY Baccalaureate Program | Brooklyn, NY

Portfolio

CrispyGamer.com

LMK.com

Def Jam Rapstar

DailyCandy

CaliforniaPsychics.com

CrispyGamer.com

Work Performed:

Examples:

LMK.com

Work Performed:

Examples:

Def Jam Rapstar

Work Performed:

Examples:

DailyCandy

Work Performed:

Examples:

CaliforniaPsychics.com

Work Performed:

Examples: